Extensive promotional activities will be undertaken to ensure the participation of large number of interested students. The skilful conceptualization and formulation of these promotional activities ensures that the students in these target areas are able to fully understand the value of this event and participate in the same.

Direct Mailing:
Eduexcel through its wide use of network with students will make them well aware of the event through direct mailing. The information database of the students received through their participation in our various initiatives like higher education events, seminars, career helpline, students enquiry service and others will be meaningfully used to target a large pool of potential students and make them well aware of the admission counseling tour.

Association With Schools:
The strong network of Eduexcel with various schools in these cities will be used for reaching out to their recent batch of school leavers. The associate schools will play a significant role in strongly supporting the Admission Counseling Tour for facilitating guidance to their students when they are out of school are no more in touch with the school counselors. The associate schools will ensure the reach to the recent alumni of their school who will be made well aware of the event by respective schools and Eduexcel. Apart from students, the senior school teachers and counselors of the associate schools will also be invited considering the fact they act as opinion leaders for the students in their decisions of higher education.

Publicity Through Print Media:
Widespread publicity of the events will be made through prominent regional dailies, the ones which enjoy high readership. Extensive publicity through press coverage will ensure the wide reach of the event to masses encompassing all strata of readers.

Institutional Participation:
Eduexcel has tied up with various institutions in the targeted cities that offer coaching for entrance exams to students for various fields of study. The association with these institutes ensures group visits of their students in the event, thereby helping those students to take a well informed career decision.